The 28-Day Content Marketing Challenge
Stop the content hamster wheel and build a predictable, strategic system that attracts, engages, and converts your ideal customers.
Purchase Your Challenge & Build Your Content Engine Today
Are you creating blog posts and social media updates with little to show for it but burnout? This challenge is your day-by-day blueprint to replace the chaos with a predictable system for growth. Stop shouting into the void. In just four weeks, this practical guide will take you from a blank page to a fully operational, professional content marketing engine that delivers real, measurable results.
What You'll Learn
This is not a book of abstract theories; it’s a hands-on system for building a powerful business asset. You won't just understand content marketing—you will have built a complete program, from strategy to measurement.
- Week 1 (Strategy): Build your unshakeable foundation by defining your business goals, creating a detailed customer persona, finding your brand voice, and designing a powerful pillar page architecture for SEO success.
- Week 2 (Creation): Master keyword research to generate endless ideas, write a compelling cornerstone post, design stunning visuals, and create a lead magnet that builds your email list.
- Week 3 (Distribution): Build a multi-channel content distribution system by mastering email, social media, community engagement, and learning the secrets of link building and guest posting.
- Week 4 (Measurement): Close the loop by mastering Google Analytics, auditing your existing content for hidden wins, connecting your work to business conversions, and building a strategic 90-day plan.
Read the First Challenge for Free!
Ready to build a system that works? Get Day 1 of The 28-Day Content Marketing Challenge sent to your inbox for free. Take the most important first step by defining the core business goals and KPIs that will turn your content from a cost center into a profit center.
Challenge Resources
Every challenge comes with a complete toolkit of free, downloadable resources to guide your work. Gain immediate access to our customer persona template, a pillar page and cluster planner, a content calendar spreadsheet, and a promotion checklist.
From the Blog
Dive deeper into the world of content marketing. Our blog features expert advice on advanced content strategy, SEO, and data-driven techniques to prove the value of your work.
Why is this challenge different?
Simply creating more content isn't the answer. This challenge is different because it's a strategy-first blueprint. It's designed to stop the random acts of content and give you a repeatable system for creating, distributing, and measuring content that actually grows your business.
This is not a book you just read; it’s a book you do. The daily structure builds the momentum and muscle memory of a professional content marketer. By completing the small, focused tasks each day, you ensure that by the end of four weeks, your content program is not just a plan, but a reality.
Ready to stop guessing and start growing? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive one focused lesson, a real-world case study, and a single, actionable task that methodically builds your content program from the ground up.
- A daily email with your content marketing lesson and your single, actionable task.
- Hands-on exercises to build your customer persona and plan your first pillar page in Week 1.
- A guided framework for conducting keyword research and creating a lead magnet in Week 2.
- Step-by-step instructions for mastering social promotion and email content distribution in Week 3.
- Templates for analyzing your Google Analytics data and building a 90-day content strategy in Week 4.
- The confidence of having a complete, professional system for attracting your ideal clients.
- A fully operational, revenue-driving content engine by the end of the challenge.
How to Get the Most Out of the Challenge
Commit to building. The power of this challenge lies in creating tangible assets every day. Create a dedicated folder for your work—your strategy docs, your content calendar, your first blog post. By the end of the 28 days, your progress will be undeniable because you will have a complete, professional content program that you built yourself.
Start building your client-attraction system by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who has seen countless businesses waste time and money creating content that goes nowhere. He believes that content marketing shouldn't be a guessing game; it should be the most predictable and scalable growth engine a company has.
Frustrated by the "spray and pray" approach that leads to burnout, Robert designed The 28-Day Content Marketing Challenge to be a strategy-first blueprint for success. He has distilled the core principles of the world's best content programs into a simple, actionable, and achievable daily process. This challenge is his system for empowering founders and marketers to stop shouting into the void and start building a brand that truly connects, converts, and commands authority.