Marketing can feel overwhelming. One day you’re updating social media, the next you’re buried in emails or tweaking your website—yet somehow nothing seems to move the needle. If you’ve ever wondered whether your hard work is actually paying off, The 28-Day Marketing Challenge is your roadmap out of the chaos.

Written by author and marketing strategist Robert M. Coles, this book is built for small business owners, entrepreneurs, and marketing managers who are tired of guessing and want a proven system. Over four weeks, you’ll dedicate just 30–45 minutes a day to focused, guided tasks that transform your marketing from scattered and reactive into a cohesive, growth-driven strategy.

Each lesson follows a powerful four-part structure:

1. Concept – A clear, practical explanation of a key marketing principle.

2. Data – Real-world stats that prove why the strategy works.

3. Case Study – Examples of how businesses have applied the principle.

4. Your Turn – Action steps you can implement immediately.

The challenge is divided into four sprints:

• Week 1: Foundations & Strategy

  Define your audience, analyze competitors, set SMART goals, identify KPIs, and create a brand identity that stands out. This week gives you clarity and confidence.

• Week 2: Building Your Online Presence

  Strengthen your “digital handshake” with optimized social profiles, a growing email list, and SEO basics that ensure customers can find you.

• Week 3: Content Creation & Engagement

  Build authority and attract attention with an SEO-driven blog, a lead-generating “Value Bomb,” short-form videos, and your first social media ad—all while learning to engage authentically.

• Week 4: Growth & Long-Term Success

  Implement systems like a CRM, collect customer reviews, explore influencer partnerships, and analyze your campaigns. End with a 90-day marketing roadmap to keep momentum alive.

What makes this book unique is its focus on habit-building and consistency. It’s not about quick wins—it’s about creating lasting marketing systems. With built-in “Strategic Pauses” for review and reflection, the challenge helps you apply what you’ve learned without burnout, turning knowledge into action and action into habit.

At its core, The 28-Day Marketing Challenge is about more than tactics. It rewires how you approach growth—moving you from reactive and overwhelmed to proactive, data-driven, and unstoppable.

Author Robert M. Coles brings over 15 years of experience across industries, from helping non-profits amplify their voices to leading revenue operations for global companies. His career spans content creation, sales enablement, PR, and RevOps, giving him a unique perspective on how marketing fuels sustainable growth. His passion for mentoring entrepreneurs shines through every page, offering encouragement as much as instruction.

By the end of this challenge, you won’t just have a marketing plan—you’ll have a marketing system. You’ll know how to attract leads, engage your audience, and turn prospects into loyal customers. Most importantly, you’ll have built the daily habit of thinking strategically, ensuring your business can thrive in any season.

If you’re ready to stop scrambling and start scaling, if you’re tired of uncertainty and want a clear, step-by-step plan, then this book is your invitation. Commit 28 days to the challenge, and watch your marketing—and your confidence—transform.