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Is there any feeling more heartbreaking than pouring your soul into a brilliant production, only to perform for a half-empty house?
You do it all. You’re the director, the designer, the fundraiser, and the last-minute emergency prop-finder. You work with a shoestring budget and a passionate but exhausted team of volunteers. You pour your heart, your time, and your own money into creating magic on stage. And yet, when the curtain rises, you’re terrified to count the house.
Marketing is always the last thing on your to-do list, but it’s the first thing that determines whether your theatre thrives or just survives.
What if you had a clear, step-by-step playbook to turn your passion into a packed house? What if you could build a loyal, enthusiastic audience without a big budget or a dedicated marketing department?
Welcome to The Show Must Go On(line), the ultimate guerrilla marketing guide written specifically for the realities of community theatre.
Written by a veteran digital marketer and community theatre founder who has lived your struggle, this book is born from hard-won lessons. After experiencing the devastating failure of a show with more people on stage than in the audience, the author dedicated himself to creating a repeatable system that helped other small theatres transform from single-digit audiences to consistent, sold-out runs.
This is not a book of expensive theories. It’s a practical, empathetic, and actionable guide that proves great marketing isn’t about money—it’s about a smart, consistent, and creative strategy.
Inside this comprehensive, step-by-step guide, you'll discover:
Your 60-Minute Brand Identity
The Secret to Finding Your Audience
Your 24/7 Box Office
The Power of the Inbox
Stunning Visuals on a Shoestring
Social Media That Sells
Your First $50 Ad Campaign
The Ultimate 6-Week Marketing Plan
Stop wishing for an audience and start building one. It's time to give your incredible work the sold-out houses it deserves.
$19.99 USD