How One Team Cleaned Up 10,000 Messy CRM Records is a free case study from the AI, Technology & Data library at The 28 Day Challenge. The step-by-step cleanup of a hopeless CRM: the rules, the tools, and the 30-minute weekly habit that kept it clean. Download it, put it to work today, and come back for the next one — momentum beats perfection.
How One Team Cleaned Up 10,000 Messy CRM Records
The step-by-step cleanup of a hopeless CRM: the rules, the tools, and the 30-minute weekly habit that kept it clean.
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How It Connects to a Larger Goal
A free case study is a start, not a finish. The real leverage comes from doing one small thing every single day — not from one heroic push. That's exactly how the 28-day method works: 28 consecutive days, each one small enough to finish.
Where to Go From Here
Why 28 days, four weekly phases, and one action a day actually works.
The behavioral-science research that shaped the method.
Worksheets, templates, checklists, planners, and guides — all free.
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CRM Data Cleanup Template
The working template for a CRM cleanup — fields to fix, rules to apply, and owners for each step.














