The Sales + Marketing Alignment Playbook is a free playbook from the Sales & Revenue library at The 28 Day Challenge. Plays that get sales and marketing working from the same funnel, same numbers, and same definition of a good lead. Download it, put it to work today, and come back for the next one — momentum beats perfection.
The Sales + Marketing Alignment Playbook
Plays that get sales and marketing working from the same funnel, same numbers, and same definition of a good lead.
Free · No purchase requiredDownload The Sales + Marketing Alignment Playbook
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How It Connects to a Larger Goal
A free playbook is a start, not a finish. The real leverage comes from doing one small thing every single day — not from one heroic push. That's exactly how the 28-day method works: 28 consecutive days, each one small enough to finish.
Where to Go From Here
Why 28 days, four weekly phases, and one action a day actually works.
The behavioral-science research that shaped the method.
Worksheets, templates, checklists, planners, and guides — all free.
Related Free Resources
The Sales Pipeline Health Check
A checklist that tells you whether your pipeline is real — coverage, stage age, and the deals quietly rotting.
The Lead Follow-Up Playbook
A day-by-day follow-up cadence that catches the majority of deals most teams never call twice.
Sales Objection Response Cheatsheet
Word-for-word responses to the most common objections, from 'it's too expensive' to 'send me some info.'














