Build an Email Engine That Works While You Sleep.

The 28-Day Email Marketing Program

Turn Subscribers into Customers with Automated Email Marketing.

Anyone can send an email.

The best marketers build automated systems that consistently generate engagement, trust, and revenue.

The 28-Day Email Marketing Program walks you through every step of creating a professional email marketing system—from building your first subscriber list to designing automated welcome sequences, segmentation strategies, abandoned cart campaigns, A/B testing, analytics, and long-term optimization. Whether you’re starting from zero or improving an existing email program, you’ll develop a complete marketing engine that nurtures leads, strengthens customer relationships, and drives predictable business growth.

By Day 28, you’ll have a fully functioning email marketing system designed to attract subscribers, automate communication, and increase conversions.
  • 28 Daily Challenges
  • Daily Email Coaching
  • Downloadable Resources
  • Lifetime Resource Library Access
  • Available in Paperback, Digital, Audio, or Daily Email Only
Start My Challenge How It Works

The 28-Day Email Marketing Challenge

Starting at $14.99
Choose Your Experience

Program Snapshot

Duration

28 Days

Skill Level

Beginner to Advanced

Format

Paperback, Digital, Audio, or Daily Email

Downloads

Email Templates, Automation Maps, Campaign Checklists & KPI Dashboards

Resource Library

Lifetime access

Delivery

Start immediately after purchase

Choose Your Experience
<strong>Paperback Experience</strong>

Paperback Experience

Build your email marketing system one lesson at a time while completing practical daily exercises.

$24.99 Includes:
  • Paperback book
  • Daily challenge emails
  • Resource Library
Add to Cart
<strong>Digital Reader Edition</strong>

Digital Reader Edition

Build your email marketing system one lesson at a time while completing practical daily exercises.

$19.99 Includes:
  • ePub for eReader
  • Daily challenge emails
  • Resource Library
Add to Cart
Most Popular
<strong>Challenge Experience</strong>

Challenge Experience

Receive one email marketing lesson every day and steadily build your automated growth engine.

$14.99 Perfect for accountability.
  • Daily email delivered to your inbox
  • Resource library
Add to Cart
<strong>Audio Experience</strong>

Audio Experience

Learn while commuting, traveling, or exercising, then immediately implement what you’ve learned.

$29.99 Includes:
  • Audiobook file
  • Daily Challenge Emails
  • Resource Library
Add to Cart

Is This Program Right For You?

Who Should Take This Program?

  • Small business owners
  • Marketing managers
  • Entrepreneurs
  • E-Commerce Businesses
  • Consultants & Coaches

Probably Not For You If…

  • You expect one email to magically transform your business.
  • You’re unwilling to test and optimize.
  • You don’t want to build long-term customer relationships.
  • You’re looking for shortcuts instead of proven systems.
  • You believe email marketing is outdated.

Put Your Email List to Work

Get the first challenge free and discover what better email marketing can look like.

Your email list can become one of the most valuable marketing assets your business owns. Get the first challenge free and see how the 28-Day Email Marketing Challenge helps you turn email into a more consistent tool for building relationships and driving action. Add the free chapter to your cart, check out, and download your sample today.

FREE SAMPLE - The 28 Day Email Marketing Challenge - First Chapter

What You'll Accomplish

By Day 28 You’ll…

Week 1
Week 1
Built the foundation of your email marketing program by selecting your Email Service Provider (ESP), understanding compliance laws, creating lead magnets, building signup forms, launching your welcome series, maintaining list hygiene, and establishing strategic goals.
Week 2
Week 2
Created professional email templates, developed your content strategy, mastered email copywriting, launched campaigns, improved deliverability, personalized messaging, and prepared your program for automation.
Week 3
Week 3
Built advanced automations including audience segmentation, abandoned cart recovery, re-engagement campaigns, tagging systems, post-purchase workflows, and automated customer journeys.
Week 4
Week 4
Learned to analyze performance, conduct A/B testing, calculate ROI, build executive dashboards, optimize campaigns, and create a long-term email marketing roadmap.
28 Days
Better Emails. Better Relationships. Better Revenue.
Paperback
Digital Reader
COMING SOON! Audiobook
Daily Emails

Inside the Program

A step-by-step look at the four-week system that turns occasional email campaigns into a strategic, consistent, and measurable marketing engine. Each week builds on the last, helping you move from audience and strategy to compelling content, automation, optimization, and results.

Lessons

  • Choosing an ESP, Email Marketing Compliance, Lead Magnets, Signup Forms, Welcome Series, List Hygiene, Weekly Review

Learning outcomes

  • Build a compliant email system, Grow your subscriber list, Create professional onboarding experiences, Develop a strong strategic foundation

Lessons

  • Content Strategy, Email Design, Copywriting, Campaign Creation, Inbox Deliverability, Personalization, Performance Review

Learning outcomes

  • Write emails people actually read, Increase open rates, Improve click-through rates, Build recognizable brand communication

Lessons

  • Audience Segmentation, Abandoned Cart Automation, Win-Back Campaigns, Inactive Subscriber Management, Tags & Customer Tracking, Post-Purchase Automation, Automation Review

Learning outcomes

  • Automate customer communication, Recover lost revenue, Improve customer retention, Deliver highly personalized messaging

Lessons

  • Analytics, Subject Line Testing, Content A/B Testing, Executive Reporting, ROI Measurement, 90-Day Planning, Graduation

Learning outcomes

  • Improve every campaign, Measure marketing effectiveness, Scale successful automations, Build predictable revenue growth

Downloadable Resources

Lifetime access to practical email marketing tools and templates.

Strategy Resources

Strategy Resources

Email Marketing Planning Workbook, Campaign Calendars, Content Planning Worksheets, Goal & KPI Templates
Campaign Resources

Campaign Resources

Email Templates, Welcome Series Templates, Newsletter Frameworks, Promotional Campaign Templates
Automation Resources

Automation Resources

Automation Flowcharts, Customer Journey Maps, Segmentation Worksheets, Tagging Frameworks, Workflow Checklists
Analytics Resources

Analytics Resources

Reporting Dashboards, Email KPI Scorecards, ROI Calculators, Testing Worksheets
Growth Resources

Growth Resources

90-Day Email Marketing Planner, Optimization Checklists, Campaign Audit Templates, Best Practices Library
Trackers & Reporting Tools

Trackers & Reporting Tools

Simple trackers for engagement, analytics, A/B testing, campaign performance, and ROI.

Meet Your Coach.

Robert M. Coles

The most successful email marketers don’t simply send newsletters.

They build relationships.

Throughout my career, I’ve discovered that great email marketing isn’t about sending more emails—it’s about sending the right message to the right person at exactly the right moment. When strategy, automation, and personalization work together, email becomes one of the highest ROI marketing channels available.

This program combines proven marketing principles with daily implementation so you can build an email system that grows your audience, strengthens customer relationships, and drives measurable business results for years to come.

Learn More

What Makes The 28 Day Challenge Different?

Typical Email Marketing Books Traditional Marketing Courses The 28 Day Challenge
❌ Heavy on theory ❌ Expensive ✅ Daily implementation
❌ Few practical exercises ❌ Information overload ✅ Complete automation system
❌ Little focus on automation ❌ Limited hands-on application ✅ Real-world workflows
❌ Limited real-world implementation ❌ Often platform-specific ✅ Practical growth framework

Frequently Asked Questions

Find answers to common questions below

Absolutely. The program is designed to take you from the fundamentals of email marketing through more advanced strategies, one practical step at a time. You don’t need an existing email strategy—or even a large subscriber list—to get started.
The best platform depends on your business, audience, budget, and goals. Rather than building the program around one specific tool, you’ll learn the strategy behind effective email marketing so you can apply it using the platform that makes the most sense for you.
Yes. The program is designed to be platform-flexible and can be applied to Klaviyo, Mailchimp, Kit (formerly ConvertKit), HubSpot, and most other modern email marketing platforms. Individual features and terminology may differ, but the underlying strategies remain the same.
Yes. You’ll explore how automated email sequences can help you welcome subscribers, nurture leads, follow up with customers, and create consistent communication without manually sending every message.
Yes. You’ll learn how to move beyond sending the same message to everyone by organizing subscribers into meaningful audience segments based on factors such as interests, behaviors, customer status, and engagement.
Yes. You’ll learn how to use controlled testing to improve elements such as subject lines, messaging, calls to action, timing, and other campaign variables—and, importantly, how to use the results to make smarter decisions about future emails.
Most days are designed to take approximately 20–30 minutes, with one focused lesson and one meaningful action. Some activities, such as building an automation or developing a campaign, may take longer depending on the complexity of your business and how deeply you want to go.
Yes. The program includes practical templates, worksheets, and resources to help you plan campaigns, organize ideas, develop emails, map automations, evaluate performance, and put each day’s lesson into practice.
Yes. The principles can be applied across both e-commerce and service-based businesses. The specific emails you send may look different, but building an audience, delivering value, nurturing relationships, driving action, and measuring performance matter in either model.
You keep going. By Day 28, the goal is to have more than a collection of completed exercises—you’ll have the foundation of a repeatable email marketing system. Continue creating campaigns, refining your automations, testing new ideas, growing your audience, and using what you learn from your results to make every send a little smarter.

Great Email Marketing Doesn’t Feel Like Marketing.

It Feels Like Building Relationships.

Every subscriber is an opportunity to earn trust.

Over the next 28 days, you’ll build a complete email marketing system that attracts new subscribers, nurtures lasting customer relationships, automates repetitive work, and consistently drives measurable business growth.

Choose your preferred format and start building your email marketing engine today.

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