The 28-Day Email Marketing Challenge
Stop sending emails that get ignored and start building an automated growth engine that drives revenue and engagement.
Purchase Your Challenge & Build Your Growth Engine Today
Are you stuck on a hamster wheel of sending random "email blasts" to a stagnant list? This challenge is your day-by-day blueprint for transforming that chaos into a sophisticated, automated machine. Stop dreading the blank page and the frustration of low open rates. In just 30-45 minutes a day, you will build a complete email marketing program that nurtures leads, builds customer loyalty, and drives sales automatically.
What You'll Learn
This is not just a book of tips; it’s a practical, hands-on system designed to turn your email list into your business's most valuable asset. You will master the entire email marketing playbook, week by week.
- Week 1 (Foundation): Accelerate your list building by creating an irresistible lead magnet and launch a powerful, automated welcome series email that turns new subscribers into loyal fans.
- Week 2 (Content & Deliverability): Conquer writer's block with core content pillars, master the art of email copywriting, and understand the science to improve email deliverability so you land in the inbox.
- Week 3 (Automation): Harness the power of segmentation and build the most profitable e-commerce automations, including abandoned cart and post-purchase follow-ups. This is true email automation.
- Week 4 (Analytics & ROI): Become an email scientist by mastering A/B testing, diving deep into analytics, and calculating your ROI to prove that your program is a powerful profit center.
Read the First Challenge for Free!
Ready to start building a real system? Get Day 1 of The 28-Day Email Marketing Challenge delivered to your inbox for free. Take the first critical step by choosing the perfect Email Service Provider for your business and setting up your account for success.
Challenge Resources
Every challenge includes a complete toolkit of free, downloadable resources to fast-track your success. Gain access to our lead magnet idea guide, welcome series email templates, A/B testing tracker, and a professional email design checklist.
From the Blog
Dive deeper into the world of email marketing. Our blog features expert advice on email copywriting, advanced segmentation strategies, and tips to improve email deliverability and engagement.
Why is this challenge different?
Most email marketing advice is a random collection of "hacks" that don't add up to a real strategy. This challenge is the opposite. It provides a structured, repeatable system that takes you from zero to a fully automated growth engine. It’s designed to eliminate the guesswork and give you a clear path forward.
This is a hands-on building experience. You will actively choose your tools, create your lead magnets, write your automations, and analyze your results. It's for the small business owner, content creator, or marketer who is ready to stop treating email like a chore and start treating it like the powerful profit center it can be.
Ready to build a thriving growth engine? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive one focused lesson and a single, concrete task that builds on the last. This methodical process will guide you from foundational setup to advanced automation and analysis in manageable daily steps.
- A daily email with your marketing lesson and your single, actionable task.
- Hands-on exercises to create a high-converting signup form and welcome series email in Week 1.
- Guided frameworks for mastering email copywriting and designing a professional template in Week 2.
- Step-by-step instructions for building powerful email automation flows like abandoned cart reminders in Week 3.
- Templates for setting up A/B tests and calculating your marketing ROI in Week 4.
- The confidence of having a complete, automated system working for your business 24/7.
- A thriving, engaged, and profitable email list by the end of the challenge.
How to Get the Most Out of the Challenge
Commit to the process of building. This challenge is designed to create tangible assets every single day. Create a dedicated document or folder for your work—your copy, your automation maps, your test results. By the end of the 28 days, you won't just have more knowledge; you'll have a fully functional, ready-to-launch email marketing machine that you built from the ground up.
Start building your automated growth engine by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who believes that the direct line of communication you have with your audience—your email list—is the single most valuable asset in modern business. He's seen firsthand how a systematic approach to email can transform a struggling company into a thriving, predictable enterprise.
Frustrated by the "spray and pray" tactics that give email marketing a bad name, Robert designed The 28-Day Email Marketing Challenge to be a true system-building experience. He has distilled the strategies of the world's best email marketers into a simple, actionable, and achievable daily process. This challenge is his blueprint for empowering anyone to stop guessing and start building a powerful growth engine that delivers real, measurable results.