The 28-Day Search Engine Optimization Challenge
Transform your online growth from a chaotic struggle into a predictable, data-driven system that gets you found.
Purchase Your Challenge & Build Your SEO Machine Today
Are you tired of feeling invisible online while your competitors dominate search results? This challenge is your blueprint for building a powerful SEO machine that works for you, not against you. Stop the reactive guessing and start a hands-on, step-by-step journey to a proactive strategy. In just 30-45 minutes a day, you will build the habits, master the skills, and create the systems you need to unlock real, measurable growth.
What You'll Learn
This is not another generic guide filled with outdated advice. It is a hands-on journey where you will actively build a scalable SEO system, piece by piece, turning your website into a powerful asset for customer acquisition.
- Week 1 (Foundation): Build your SEO command center by installing essential tools like Google Analytics, conducting a comprehensive technical SEO audit, and learning to make data-driven decisions.
- Week 2 (Content): Master keyword research to find what your audience is searching for, analyze competitor content, and create "10x content" that establishes your authority.
- Week 3 (Authority): Dive into off-page SEO by analyzing your backlink profile, finding new opportunities, and mastering link-building outreach to build your brand's reputation.
- Week 4 (Analytics & Advanced Strategy): Learn to master Google Analytics to prove your ROI, dominate local search, and implement advanced strategies like schema markup to get your listings noticed.
Read the First Challenge for Free!
Ready to take control of your online presence? Get Day 1 of The 28-Day SEO Challenge delivered to your inbox for free. Take the first essential step by setting up Google Analytics and Search Console—the command center for your entire SEO strategy.
Challenge Resources
Every challenge includes a full suite of downloadable resources to accelerate your progress. Gain instant access to our technical SEO audit checklist, keyword research templates, link-building outreach emails, and a 90-day action plan template.
From the Blog
Stay ahead of the algorithm. Our blog features the latest SEO news, deep dives into content strategy, and expert tips to help you learn SEO and keep your momentum going long after the challenge ends.
Why is this challenge different?
Most SEO advice leaves you with a long, confusing to-do list but no clear starting point. This challenge is the solution. It's a structured, day-by-day system that removes the overwhelm and guides you through the process of building a true SEO engine. You won't just learn what to do; you'll understand why you're doing it.
This is an active, hands-on experience, not a passive read. You will actively install tools, fix errors, create content, and build links. By the end of 28 days, you won't just have a list of ideas—you'll have a technically sound website, a clear content strategy, a stronger backlink profile, and a 90-day action plan to continue your growth.
Ready to unlock predictable growth? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive a single, focused lesson and a concrete task that builds on the last. This methodical process will take you from the foundational basics to advanced strategies, all in manageable daily steps.
- A daily email with your SEO lesson and your single, actionable task.
- Hands-on exercises to find and fix critical issues with a technical SEO audit in Week 1.
- Guided frameworks for mastering keyword research and content creation in Week 2.
- Proven templates for effective link-building outreach in Week 3.
- Step-by-step instructions for reading analytics and dominating local SEO in Week 4.
- The confidence that you are building a real, sustainable system for online growth.
- A completed 90-day action plan to guide your efforts after the challenge.
How to Get the Most Out of the Challenge
Consistency is your superpower in SEO. Block out 30-45 minutes on your calendar each day and treat it as a non-negotiable meeting. Create a dedicated folder for your work—your audit results, your keyword lists, your content outlines. The goal is to build a habit. By committing to the daily process, you're not just completing a challenge; you're building the discipline that drives long-term search engine dominance.
Start building your SEO machine by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who has seen firsthand how a powerful online presence can transform a business from a local secret into a global contender. He believes that SEO shouldn't be a mysterious "dark art" but a predictable, system-driven part of every company's growth strategy.
Frustrated by the overly complex and often-outdated SEO advice available, Robert designed The 28-Day SEO Challenge to be different. He has distilled the essential, high-impact activities of search engine optimization into a clear, actionable, and achievable daily process. This challenge is his blueprint for empowering entrepreneurs, marketers, and business owners to stop feeling invisible and start building the scalable online presence they deserve.