Build a Single Source of Truth in Just 28 Days

The 28-Day Master Data Management Program

Turn fragmented data into trusted business intelligence.

Bad data costs organizations millions of dollars every year. Duplicate customers. Conflicting reports. Broken integrations. Endless spreadsheets. Teams arguing over whose numbers are right instead of making better decisions. The 28-Day Master Data Management Program gives you a practical, step-by-step framework for designing and launching an enterprise-ready Master Data Management (MDM) strategy that creates trusted, governed, and reliable data across your organization. By Day 28, you’ll have far more than an understanding of MDM. You’ll have a complete implementation roadmap ready to present to leadership.
  • 28 Daily Challenges
  • Daily Email Coaching
  • Downloadable Templates & Resources
  • Lifetime Resource Library Access
  • Available in Paperback, Digital, Audio, or Daily Email Only
Start My Challenge How It Works

The 28-Day Master Data Management Challenge

Starting at $14.99
Choose Your Experience

Program Snapshot

Duration

28 Days

Skill Level

Intermediate to Advanced

Format

Paperback, Digital, Audio, or Daily Email

Downloads

Governance Templates, Architecture Worksheets, Data Models, KPI Dashboards & Planning Tools

Resource Library

Lifetime access

Delivery

Start Anytime

Choose Your Experience
<strong>Paperback Experience</strong>

Paperback Experience

Highlighting and take notes.

$24.99 Includes:
  • Paperback book
  • Daily challenge emails
  • Resource Library
Add to Cart
<strong>Digital Reader Edition</strong>

Digital Reader Edition

Read on Kindle, iPad or your favorite reader.

$19.99 Includes:
  • ePub for eReader
  • Daily challenge emails
  • Resource Library
Add to Cart
Most Popular
<strong>Challenge Experience</strong>

Challenge Experience

Receive one lesson every morning.

$14.99 Perfect for accountability.
  • Daily email delivered to your inbox
  • Resource library
Add to Cart
<strong>Audio Experience</strong>

Audio Experience

Listen during your commute.

$29.99 Includes:
  • Audiobook file
  • Daily Challenge Emails
  • Resource Library
Add to Cart

Is This Program Right For You?

Who Should Take This Program?

  • Chief Data Officers
  •  Data Architects
  •  Data Engineers
  • Data Governance Leaders
  •  Business Intelligence Professionals

Probably Not For You If…

  • You’re looking for a quick software tutorial.
  • You expect technology alone to solve your data problems.
  • You don’t work with enterprise data.
  • Your organization isn’t ready to improve data quality.
  •  You’re unwilling to establish governance and accountability.

Better Decisions Start With Better Data

Download the first challenge free and start creating data you can actually trust.

Better data can lead to better decisions—but only when you can trust what’s in your systems. Download the first challenge free and see how the 28-Day Master Data Management Challenge breaks a complicated topic into manageable, practical steps. Add your free chapter to the cart, complete checkout, and download your sample.

FREE SAMPLE - The 28 Day Master Data Management Challenge - First Chapter

What You'll Accomplish

By Day 28 You’ll…

Week 1
Week 1
Built your business case, identified your critical data domains, established governance, engaged stakeholders, and aligned your MDM strategy with business objectives.
Week 2
Week 2
Designed your MDM architecture, selected your implementation approach, defined data quality standards, profiled existing data, and built your technical blueprint.
Week 3
Week 3
Created your implementation playbook, established stewardship processes, designed integration workflows, and planned your first production rollout.
Week 4
Week 4
Developed governance policies, security controls, ROI reporting, operational processes, adoption strategies, and a long-term enterprise roadmap.
28 Days
One Trusted Source of Truth.

Inside the Program

A step-by-step look at the four-week system that turns scattered social media activity into a clear, consistent, and measurable marketing engine. Each week builds on the last, helping you move from strategy to content, community, and results.

Lessons

  • What Master Data Management really is
  • Building the business case
  • Data governance fundamentals
  • Selecting your first master data domain
  • Stakeholder engagement
  • KPIs and success metrics
  • Strategic planning

Learning outcomes

  • Secure executive buy-in
  • Build organizational alignment
  • Create a business-first MDM strategy
  • Establish measurable success criteria

Lessons

  • Data modeling
  • MDM architecture styles
  • Data quality frameworks
  • Data profiling
  • Integration strategies
  • Technology evaluation
  • Solution architecture

Learning outcomes

  • Design a scalable MDM platform
  • Improve enterprise data quality
  • Prepare for implementation
  • Reduce future technical debt

Lessons

  • Match and merge rules
  • Golden record creation
  • Data stewardship
  • Integration workflows
  • Initial data migration
  • Data quality monitoring
  • Operational planning

Learning outcomes

  • Prepare for deployment
  • Automate trusted data management
  • Support ongoing governance
  • Improve enterprise reporting

Lessons

  • DataOps
  • Security and access controls
  • Business glossary
  • Data catalog
  • ROI measurement
  • Change management
  • Long-term roadmap
  • Building a data-driven culture

Learning outcomes

  • Scale enterprise data governance
  • Drive organizational adoption
  • Measure business value
  • Build a mature MDM program

Downloadable Resources

Lifetime access to professional MDM planning resources.

Strategy Resources

Strategy Resources

Business Case Templates Governance Charters Stakeholder Maps Executive Presentation Decks Program Roadmaps
Architecture Resources

Architecture Resources

Reference Architecture Templates Data Models Integration Diagrams System Assessment Worksheets Technology Evaluation Scorecards
Governance Resources

Governance Resources

Data Stewardship Guides Governance Policies RACI Templates Business Glossaries Data Ownership Frameworks
Data Quality Resources

Data Quality Resources

Profiling Worksheets Data Quality Scorecards Validation Checklists Golden Record Planning Tools Match & Merge Templates
Operations Resources

Operations Resources

Implementation Checklists KPI Dashboards ROI Calculators Change Management Plans Enterprise Roadmaps

Meet Your Coach.

Robert M. Coles

Master Data Management isn’t about software.

It’s about creating trust.

Throughout my career in CRM operations, enterprise systems, and digital transformation, I’ve seen firsthand how poor data quietly undermines decision-making, customer experiences, and business performance. This program distills those lessons into a practical, business-focused roadmap that helps organizations build trusted data from the ground up.

By the end of these 28 days, you’ll have a complete strategy—not just for managing data, but for transforming how your organization uses it.

Learn More

What Makes The 28 Day Challenge Different?

Most Technical Training Traditional MDM Books The 28 Day Challenge
❌ Product-specific ❌ Academic ✅ Daily implementation plan
❌ Heavy on theory ❌ Overly technical ✅ Business-first approach
❌ Light on business value ❌ Few practical deliverables ✅ Executive-ready deliverables
✅ Practical templates

Frequently Asked Questions

Find answers to common questions below

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Stop Managing Bad Data.

Start Building Trusted Data.Your organization can’t make better decisions with unreliable information.

In just 28 days, you’ll create a practical Master Data Management strategy that aligns your business, improves data quality, and lays the foundation for better reporting, better automation, and better decisions.Choose your preferred format and begin tomorrow.

Choose your preferred format and start building your single source of truth today.

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From the Blog
What is Master Data Management (MDM)? A Plain-English Guide

What is Master Data Management (MDM)? A Plain-English Guide

|Robert Coles
Open your phone's contact list for a moment. Do you have an entry for "Jen Smith" with an old phone number? Now check your email contacts. Is there a "Jenny...