Build a Brand People Remember

The 28-Day Public Relations Program

Go From Unknown to Unforgettable.

The best products don’t always win. The loudest companies don’t always get noticed.

The brands that consistently earn trust, media attention, and lasting credibility do. The 28-Day Public Relations Program is your step-by-step blueprint for building a modern PR strategy—from crafting your story and earning media coverage to becoming a recognized thought leader and protecting your reputation when it matters most. Whether you’re launching a startup, growing an established business, or building your own personal brand, you’ll learn exactly how professional PR teams generate attention, build authority, and create long-term brand recognition.

No expensive agency required. Just a proven system you can implement one day at a time.

By Day 28, you’ll have built a complete public relations engine designed to grow your credibility for years to come.
  • 28 Daily Challenges
  • Daily Email Coaching
  •  PR Templates & Media Resources
  • Lifetime Resource Library Access
  • Available in Paperback, Digital, Audio, or Daily Email
Start My Challenge How It Works

The 28-Day Public Relations Challenge

Starting at $14.99
Choose Your Experience

Program Snapshot

Duration

28 Days

Skill Level

Beginner to Intermediate

Format

Paperback, Digital, Audio, or Daily Email

Downloads

Press Release Templates, Media Lists, Messaging Worksheets & PR Resources

Resource Library

Lifetime access

Delivery

Start Anytime

Choose Your Experience
<strong>Paperback Experience</strong>

Paperback Experience

Build your PR strategy while completing practical exercises each day.

$24.99 Includes:
  • Paperback book
  • Daily challenge emails
  • Lifetime Resource Library
Add to Cart
<strong>Digital Reader Edition</strong>

Digital Reader Edition

Take your PR program anywhere and work at your own pace.

$19.99 Includes:
  • eBook
  • Daily challenge emails
  • Lifetime Resource Library
Add to Cart
Most Popular
<strong>Daily Challenge Experience</strong>

Daily Challenge Experience

Receive one practical PR lesson every day and steadily build your media presence.

$14.99 Perfect for busy entrepreneurs and professionals.
  • Daily email delivered to your inbox
  • Resource library
Add to Cart
<strong>Audio Experience</strong>

Audio Experience

Learn while driving, exercising, or traveling, then immediately apply what you’ve learned.

$29.99 Includes:
  • Audiobook file
  • Daily Email Coaching.
  • Resource Library
Add to Cart

Is This Program Right For You?

Who Should Take This Program?

  •  Entrepreneurs
  • Startup Founders
  • Marketing Professionals
  • Public Relations Professionals
  •  Small Business Owners

Probably Not For You If…

  • You’re looking for shortcuts or publicity stunts.
  • You expect journalists to advertise your business.
  • You aren’t willing to build genuine relationships.
  • You don’t have news or stories worth sharing.
  • You believe PR is just sending press releases.

Start Telling a Story People Notice

Download the first challenge free and discover a more practical approach to PR.

You don’t need a massive PR agency to start building awareness and telling a better story. Download the first challenge free and see how the 28-Day Public Relations Challenge turns PR into practical actions you can begin taking right away. Add your free chapter to the cart, complete checkout, and download your sample.

FREE SAMPLE - The 28 Day Public Relations Challenge - First Chapter

What You'll Accomplish

By Day 28 You’ll…

Week 1
Week 1
Built your complete PR foundation by defining goals, crafting messaging, preparing spokespeople, and creating your online newsroom.
Week 2
Week 2
Learned how to write compelling press releases, pitch journalists, build media relationships, prepare for interviews, and earn media coverage.
Week 3
Week 3
Established yourself as a thought leader through contributed articles, data-driven campaigns, influencer partnerships, product reviews, and digital PR.
Week 4
Week 4
Built a PR measurement dashboard, developed a crisis communications plan, learned to measure ROI, and created your next 90-day PR roadmap.
28 Days
A Reputation That Lasts.
Paperback
Digital Reader
COMING SOON! Audiobook
Daily Emails Only

Inside the Program

Lessons

  • PR Goals & KPIs
  • Target Audience
  • Core Messaging
  • Company Boilerplate
  • Executive Media Training
  • Online Newsroom
  • Strategic Review

Learning outcomes

  • Build a professional PR foundation
  • Clarify your brand story
  • Prepare your leadership team
  • Create professional media assets

Lessons

  • Writing Press Releases
  • Media Pitching
  • Journalist Relationships
  • Media Interviews
  • Follow-Up Strategy
  • Landing Media Placements
  • Campaign Review

Learning outcomes

  • Earn media attention
  • Write professionally
  • Pitch with confidence
  • Build relationships with journalists

Lessons

  • Thought Leadership
  • Guest Articles
  • Data-Driven Campaigns
  • Influencer Partnerships
  • SEO for PR
  • Product Reviews
  • Content Performance

Learning outcomes

  • Become an industry authority
  • Create newsworthy content
  • Increase online visibility
  • Build long-term credibility

Lessons

  • PR Dashboards
  • Media Monitoring
  • Crisis Communications
  • Leadership Reporting
  • PR ROI
  • 90-Day Planning
  • Long-Term Success

Learning outcomes

  • Measure business impact
  • Protect your reputation
  • Communicate executive value
  • Build sustainable PR systems

Downloadable Resources

Lifetime access to practical PR resources.

Media Resources

Media Resources

Press Release Templates | Media Pitch Templates | Journalist Research Worksheets | Media List Templates | Interview Preparation Guides
Messaging Resources

Messaging Resources

Brand Messaging Worksheets | Boilerplate Templates | Fact Sheet Templates | Executive Bio Templates | Spokesperson Guides
Campaign Resources

Campaign Resources

Campaign Planning Worksheets | Editorial Calendars | Thought Leadership Templates | Media Tracking Sheets | Outreach Checklists
Measurement Resources

Measurement Resources

PR Dashboards | ROI Calculators | Coverage Reports | Media Monitoring Templates | Executive Reporting Templates
Crisis Resources

Crisis Resources

Crisis Communication Plans | Response Checklists | Holding Statement Templates | Internal Communication Guides | Post-Crisis Reviews

Meet Your Coach.

Robert M. Coles

Public relations isn’t about getting lucky.

It’s about building trust intentionally.

Throughout my career leading marketing, communications, digital strategy, and brand development, I’ve seen organizations spend enormous budgets chasing publicity while overlooking the systems that actually earn lasting credibility. This program teaches the same strategic framework used by successful PR professionals—making it practical, repeatable, and accessible for businesses of any size.

By the end of these 28 days, you’ll have far more than a collection of press releases. You’ll have a complete public relations system designed to grow your visibility, strengthen your reputation, and support your business long after the challenge is complete.

Learn More

What Makes The 28-Day Program Different?

Typical PR Books PR Agencies The 28-Day Program
❌ Heavy on theory ❌ Expensive retainers ✅ Daily implementation challenges
❌ Few practical exercises ❌ Limited internal knowledge transfer ✅ Professional templates
❌ Little guidance after the press release ❌ You’re dependent on outside experts ✅ Media outreach strategies
❌ Difficult to implement ❌ Hard to measure long-term value ✅ Thought leadership framework

Frequently Asked Questions

Find answers to common questions below

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Great Brands Aren’t Discovered.

They’re Built.

Every respected company, recognizable founder, and trusted organization has a story.

The difference is that successful brands know how to tell it consistently, strategically, and to the right audience.

Over the next 28 days, you’ll build the tools, relationships, and confidence to become the voice your business deserves.

Choose your preferred format and begin building your reputation today.hoose your preferred format and begin tomorrow.

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