The 28-Day Public Relations Challenge
Go from the best-kept secret in your industry to an unforgettable brand in just four weeks.
Purchase Your Challenge & Build a PR Program Today
Are you tired of seeing less-impressive competitors get all the media attention? This challenge is the definitive, hands-on blueprint to change that. Stop feeling like PR is an exclusive club and start building a powerful engine that will take your brand from unknown to unforgettable. This is not a book of theory; it’s a day-by-day apprenticeship where you will build a PR program from scratch, without needing existing contacts or a massive budget.
What You'll Learn
This challenge is a meticulously designed sprint that turns you from a PR novice into a strategic communications architect. By the end, you will not just have learned—you will have built a complete, professional, and powerful PR program.
- Week 1 (Foundation): Lay the bedrock of your program by setting clear goals, defining your brand messaging, and building a professional online newsroom.
- Week 2 (Media Relations): Master the art of the pitch, learn the proper press release format, build real relationships with journalists, and develop a winning media relations strategy to land placements.
- Week 3 (Content): Go from pitching the news to becoming the news by establishing thought leadership, getting expert articles published, and creating data-driven reports journalists crave.
- Week 4 (Measurement): Operate like a C-suite leader by building a PR dashboard, proving your ROI, and developing a crisis communications plan to protect your brand.
Read the First Challenge for Free!
Ready to stop hoping for attention and start earning it? Get Day 1 of The 28-Day Public Relations Challenge sent to your inbox for free. Take your first crucial step by defining the clear, business-focused goals that will guide your entire PR strategy.
Challenge Resources
Every challenge comes with a complete toolkit of free, downloadable resources. Gain access to a professional press release format template, personalized pitch examples, a media list tracker, a measurement dashboard template, and more.
From the Blog
Dive deeper into the world of strategic communications. Our blog features expert tips on media relations, brand messaging, and building thought leadership to complement your challenge journey.
Why is this challenge different?
Public relations can often feel like a complex and expensive "dark art." This challenge demystifies the entire process. It's a structured, repeatable system for success, perfect for founders, marketers, and small business owners who need to generate powerful results without a big budget. It's public relations for beginners and pros alike, providing a clear path from strategy to execution.
This is not a passive learning experience. It's a hands-on, 28-day sprint where you actively construct each component of your PR engine piece by piece. You will end the month with a complete PR toolkit, a strategic 90-day plan, and the confidence to execute it flawlessly. You will no longer wonder how your competitors do it; you will be the one they are watching.
Ready to become unforgettable? Purchase the challenge today.
What to Expect During the Challenge
Every day, you'll receive a focused lesson and a single, critical task that builds on the last, guiding you from foundational principles to a fully functioning and formidable PR machine.
- A daily email with your PR lesson and your single, actionable building block.
- Guided exercises to craft your core brand messaging and build your online newsroom in Week 1.
- Practical steps for writing compelling pitches and building your first media list in Week 2.
- Frameworks for creating thought leadership content and securing guest article placements in Week 3.
- Templates for building a measurement dashboard and crisis communications plan in Week 4.
- The confidence of knowing you have a complete, professional media relations strategy.
- A tangible PR program and a 90-day execution plan by the end of the challenge.
How to Get the Most Out of the Challenge
Commitment is the key to transformation. Dedicate 30-45 minutes each day to not only read the lesson but to complete the task. Treat it like an apprenticeship—the work you do each day is a real-world component of your brand's future success. Start a dedicated "PR Program" folder and save your work daily. By Day 28, you'll have an organized, complete, and launch-ready program at your fingertips.
Start your journey from unknown to unforgettable by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who believes that a powerful story is the most valuable asset a company can possess. However, he knows that even the best stories are useless if no one is there to hear them. He's seen countless innovative companies remain "best-kept secrets" simply because they lacked a system to earn public attention.
After years of building marketing and sales systems that drive growth, Robert created The 28-Day Public Relations Challenge to empower founders, marketers, and entrepreneurs to take control of their own narrative. He has distilled the often-intimidating world of PR into a simple, actionable, and repeatable process that anyone can use to build a powerful brand, earn media coverage, and become an unforgettable force in their industry.