The 28-Day Social Media Marketing Challenge
Stop working for social media and build a system that works for you, delivering real community, growth, and ROI.
Purchase Your Challenge & Build a Real Social Media Strategy
Are you caught on the content treadmill, posting constantly without seeing real results? This challenge is your complete blueprint to escape the chaos and take control. Stop chasing vanity metrics and feeling the sting of burnout. In just 30-45 minutes a day, you will develop a professional social media strategy, build the habits of a world-class social media manager, and create a system that delivers measurable business value.
What You'll Learn
This is not a book of passing trends; it is a timeless, hands-on guide to building a complete A-to-Z system. You won't just do social media; you will master the art of being a data-driven community builder.
- Week 1 (Strategy): Build your strategic foundation by defining business goals, conducting a competitive analysis, and creating a detailed target audience persona to guide all your efforts.
- Week 2 (Content): Become an effective content creator by developing core content pillars, mastering persuasive copywriting, and saving hours every week with a professional content calendar and scheduling tools.
- Week 3 (Community): Transform your feed into a thriving hub by mastering the daily habits of community management, running your first giveaway, and leveraging influencer marketing and brand collaborations.
- Week 4 (Analytics & ROI): Graduate to a marketing strategist by diving into analytics, launching your first targeted paid ad campaign, and learning how to confidently calculate your social media ROI.
Read the First Challenge for Free!
Ready to stop the chaos and start building with purpose? Get Day 1 of The 28-Day Social Media Marketing Challenge sent to your inbox for free. Take the most important first step by defining the core business goals that will finally connect your social media efforts to bottom-line results.
Challenge Resources
Every challenge includes a complete toolkit of free, downloadable resources to guide your work. Gain immediate access to our competitive analysis template, a professional content calendar spreadsheet, a brand voice guide, and an ROI calculation worksheet.
From the Blog
Stay on top of the ever-changing social media landscape. Our blog features expert advice on platform-specific tactics, community management, and new strategies for using social media for business growth.
Why is this challenge different?
Most social media advice is a frustrating mix of fleeting trends and vague theories. This challenge is the antidote. It provides a timeless, foundational system for building a professional social media program, regardless of the next algorithm change. It's a true A-to-Z blueprint, not a collection of random tips.
This is an active, hands-on building experience. You will create your own strategy documents, build your content engine, and analyze your own data. It’s for the business owner or marketer who is tired of posting into the void and ready for a repeatable system that produces real, measurable results.
Ready to unlock your brand's true potential? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive one focused lesson and a single, manageable task that methodically builds upon the last. This process is designed to take you from overwhelmed content creator to confident, data-driven strategist in four weeks.
- A daily email with your social media lesson and your single, actionable task.
- Hands-on exercises to create your target audience persona and brand voice guide in Week 1.
- A guided framework for building your content calendar and creating your first short-form video in Week 2.
- Step-by-step instructions for launching your first giveaway and mastering community management in Week 3.
- Templates for analyzing your data and a guide to calculate your social media ROI in Week 4.
- The confidence of having a complete, professional social media strategy you can execute.
- A thriving, engaged community and a clear path to proving your value by the end of the challenge.
How to Get the Most Out of the Challenge
Commit to the system. The power of this challenge comes from the daily, compounding effect of small, strategic actions. Schedule 30-45 minutes on your calendar as a non-negotiable appointment with your brand's growth. Do the work, fill out the templates, and trust the process. By the end, you won't just have a plan; you'll have built the discipline and habits of a top-tier social media professional.
Start your transformation by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who has seen countless businesses with incredible potential get lost in the noise of social media. He believes that social media shouldn't be a source of burnout and frustration, but a powerful, systematic tool for building community and driving real business growth.
Frustrated by the focus on vanity metrics and fleeting trends, Robert designed The 28-Day Social Media Marketing Challenge to be a timeless, strategy-first blueprint. He has distilled the core principles of brand building, content creation, and data analysis into a simple, actionable, and achievable daily process. This challenge is his system for empowering anyone to stop posting into the void and start building a brand that truly connects and converts.