The 28-Day Search Engine Marketing Challenge
Stop gambling on clicks and start building a predictable, scalable profit engine with Google Ads.
Purchase Your Challenge & Build Your Profit Engine Today
Are you tired of pouring money into Google Ads with little to show for it? This challenge is your day-by-day blueprint for transforming your ad account from a source of anxiety into your most reliable source of customers. Stop feeling overwhelmed by the complexity of search engine marketing and start building a professional-grade advertising program from the ground up. In just 30-45 minutes a day, you will architect a complete, data-driven customer acquisition machine.
What You'll Learn
This is not just a book of tips; it’s a hands-on, practical system designed to give you the skills and strategic framework of an expert digital advertiser. You will master the entire SEM playbook, week by week.
- Week 1 (Foundation): Build a launch-ready Search campaign by mastering account structure, conducting in-depth keyword research for PPC, and writing compelling ad copy that gets clicked.
- Week 2 (Optimization): Learn the secrets of active PPC management, from implementing smart bidding strategies and improving Quality Score to mastering landing page conversion optimization.
- Week 3 (Expansion): Graduate to a multi-channel portfolio by launching Branded, Display Remarketing, YouTube, and even Performance Max campaigns to expand your reach.
- Week 4 (Strategy): Evolve into a data-driven strategist by building performance dashboards, analyzing competitors, and creating powerful reports that prove your ROI to leadership.
Read the First Challenge for Free!
Ready to build a campaign the right way? Get Day 1 of The 28-Day SEM Challenge delivered to your inbox for free. Take the first crucial step by defining the clear business goals and KPIs that will guide every decision you make.
Challenge Resources
Every challenge comes with a complete toolkit of free, downloadable resources to streamline your work. Gain instant access to our campaign build checklist, keyword research templates, ad copy formulas, and a custom performance dashboard template.
From the Blog
Stay ahead of the curve in the fast-moving world of PPC. Our blog features the latest Google Ads updates, advanced strategies, and expert tips to complement your Google Ads training.
Why is this challenge different?
Most Google Ads guides are either too basic to be useful or too complex to be actionable. This challenge bridges that gap. It provides a structured, step-by-step system that removes the overwhelm and gives you a clear path from a struggling ad account to a thriving growth engine. This is practical, hands-on Google Ads training for the real world.
You won't just learn theory; you will actively build, manage, and scale your own campaigns. It’s designed for business owners, marketers, and entrepreneurs who need more than just tips—they need a proven system. By the end of 28 days, you will have the skills and confidence of a professional advertiser, backed by a high-performing campaign you built yourself.
Ready to build a true profit engine? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive one focused lesson and a single, concrete task that builds on the work from the day before. This methodical process will guide you from foundational setup to advanced strategic management in manageable steps.
- A daily email with your SEM lesson and your single, actionable task.
- Hands-on exercises to conduct keyword research for PPC and build a professional campaign in Week 1.
- Guided frameworks for improving Quality Score and landing page conversion optimization in Week 2.
- Step-by-step instructions for launching Display, YouTube, and Performance Max campaigns in Week 3.
- Templates for building a performance dashboard and reporting your ROI in Week 4.
- The confidence that comes from mastering professional PPC management.
- A fully operational, scalable advertising program by the end of the challenge.
How to Get the Most Out of the Challenge
The best way to learn is by doing. Set aside a modest, real-world budget you're comfortable with to launch your campaigns during the challenge. Applying the daily lessons to a live campaign—even a small one—will provide invaluable, real-time feedback and accelerate your learning curve exponentially. Treat this as an investment in your skills and your business's future growth.
Start building your customer acquisition machine by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who believes that predictable customer acquisition is the lifeblood of any successful enterprise. He has seen too many great businesses fail to reach their potential because they treated paid advertising like a lottery instead of the powerful, data-driven science it truly is.
Frustrated by the "black box" complexity that surrounds search engine marketing, Robert designed The 28-Day SEM Challenge to democratize the skills of elite digital advertisers. He has distilled years of in-the-trenches campaign management into a simple, actionable, and repeatable system. This challenge is his blueprint for empowering business owners and marketers to stop gambling on clicks and start building the predictable profit engines they need to thrive.