Transform Revenue Chaos Into Predictable Growth.

The 28-Day RevOps Program

Build a Revenue Engine Where Every Team Pulls in the Same Direction.

Revenue Operations isn’t another department.

It’s the operating system behind modern business growth.

The 28-Day RevOps Program is a practical implementation system designed to help business leaders, RevOps professionals, Sales Operations, Marketing Operations, Customer Success Operations, and GTM leaders create a unified revenue organization. Over 28 days, you’ll eliminate silos, align teams, improve data quality, optimize technology, automate processes, and build the systems that create predictable revenue.

Whether you’re launching your first RevOps function or improving an existing one, you’ll finish with a scalable operating framework that connects your entire customer journey—from first touch through renewal.

By Day 28, you’ll have a revenue engine built on alignment, automation, data, and strategy instead of chaos and guesswork.
  • 28 Daily Challenges
  • Daily Email Coaching
  • Downloadable Resources
  • Lifetime Resource Library Access
  • Available in Paperback, Digital, Audio, or Daily Email Only
Start My Challenge How It Works

The 28-Day RevOps Challenge

Starting at $14.99
Choose Your Experience

Program Snapshot

Duration

28 Days

Skill Level

Beginner to Advanced

Format

Paperback, Digital, Audio, or Daily Email

Downloads

Revenue Dashboards, SLA Templates, Lifecycle Maps, Data Governance Guides, KPI Libraries, CRM Resources & Strategic Planning Tools

Resource Library

Lifetime access

Delivery

Start immediately after purchase

Choose Your Experience
<strong>Paperback Experience</strong>

Paperback Experience

Complete one RevOps implementation project each day while building your organization’s revenue operating system.

$24.99 Includes:
  • Paperback book
  • Daily challenge emails
  • Resource Library
Add to Cart
<strong>Digital Reader Edition</strong>

Digital Reader Edition

Immediate access with downloadable worksheets, templates, and implementation guides.

$19.99 Includes:
  • ePub for eReader
  • Daily challenge emails
  • Resource Library
Add to Cart
Most Popular
<strong>Challenge Experience</strong>

Challenge Experience

Receive one focused RevOps lesson every day with actionable implementation projects that steadily transform your revenue organization.

$14.99 Perfect for accountability.
  • Daily email delivered to your inbox
  • Resource library
Add to Cart
<strong>Audio Experience</strong>

Audio Experience

Listen during your commute, then immediately apply each day’s RevOps strategy to your business.

$29.99 Includes:
  • Audiobook file
  • Daily Challenge Emails
  • Resource Library
Add to Cart

Is This Program Right For You?

Who Should Take This Program?

  • Revenue Operations Professionals
  • Sales Operations Managers
  • Marketing Operations Leaders
  • CROs
  • HubSpot & Salesforce Admins

Probably Not For You If…

  • You believe Sales, Marketing, and Customer Success should operate independently.
  • You aren’t interested in improving processes.
  • You’re looking for quick hacks instead of long-term systems.
  • You prefer reacting to problems instead of preventing them.
  • You don’t want to make data-driven decisions.

Get Your Revenue Teams Working Together

Try the first challenge free and start connecting the pieces that drive growth.

Sales, marketing, and customer success work better when they stop operating like separate businesses. Get the first challenge free and discover how the 28-Day RevOps Challenge helps you start connecting your teams, systems, processes, and data around shared growth. Add the free chapter to your cart, check out, and download your sample today.

FREE SAMPLE - The 28 Day RevOps Challenge - First Chapter

What You'll Accomplish

By Day 28 You’ll…

Week 1
Week 1
Created the strategic foundation for your RevOps organization by defining your mission, mapping the customer lifecycle, establishing data governance, aligning GTM teams through SLAs, auditing your technology stack, and creating unified revenue metrics.
Week 2
Week 2
Optimized your revenue engine through lead management, opportunity management, workflow automation, CRM integrations, predictive lead scoring, territory planning, and compensation strategy.
Week 3
Week 3
Built powerful analytics by creating executive dashboards, improving forecasting, measuring funnel performance, tracking sales velocity, developing customer health scores, and presenting strategic insights.
Week 4
Week 4
Developed long-term growth systems through win/loss analysis, capacity planning, pricing strategy, technology evaluations, strategic roadmaps, process improvement workshops, and RevOps ROI planning.
28 Days
One Revenue Engine. Complete Organizational Alignment.
Paperback
Digital Reader
COMING SOON! Audiobook
Daily Emails

Inside the Program

A step-by-step look at the four-week system that brings marketing, sales, and customer success together into one connected, measurable revenue engine. Each week builds on the last, helping you align teams, streamline processes, improve data and technology, eliminate friction across the customer journey, and create a more predictable path to revenue growth.

Lessons

  • RevOps Mission
  • Customer Lifecycle Mapping
  • Data Governance
  • Sales & Marketing SLA
  • Tech Stack Audit
  • Unified Revenue Metrics
  • Weekly Strategic Review

Learning outcomes

  • Align every GTM department
  • Create a single source of truth
  • Improve data quality
  • Establish RevOps authority

Lessons

  • Lead Management
  • Opportunity Management
  • Workflow Automation
  • System Integrations
  • Predictive Lead Scoring
  • Territory Planning
  • Compensation Strategy

Learning outcomes

  • Increase operational efficiency
  • Reduce manual work
  • Improve lead routing
  • Create scalable revenue processes

Lessons

  • Revenue Dashboards
  • Funnel Analytics
  • Sales Forecasting
  • Cohort Analysis
  • Sales Velocity
  • Customer Health Scores
  • Executive Reporting

Learning outcomes

  • Forecast revenue accurately
  • Measure performance confidently
  • Deliver executive insights
  • Make better strategic decisions

Lessons

  • Win/Loss Analysis
  • Capacity Planning
  • Pricing Strategy
  • Technology Business Cases
  • RevOps Roadmaps
  • Process Improvement
  • 90-Day Growth Planning

Learning outcomes

  • Scale with confidence
  • Improve profitability
  • Support executive decision-making
  • Create long-term operational excellence

Downloadable Resources

Lifetime access to practical Revenue Operations resources.

Strategy Resources

Strategy Resources

RevOps Charter Template, Customer Lifecycle Maps, Strategic Roadmap Templates, Quarterly Planning Guides
Process Resources

Process Resources

SLA Templates, Lead Routing Maps, Opportunity Frameworks, Workflow Documentation
Technology Resources

Technology Resources

Tech Stack Audit Worksheets, CRM Audit Guides, Automation Planning Templates, Integration Checklists
Analytics Resources

Analytics Resources

Executive Dashboards, Forecast Templates, Pipeline Reports, Revenue KPI Libraries
Leadership Resources

Leadership Resources

Capacity Planning Models, ROI Calculators, Executive Presentation Templates, 90-Day RevOps Plans
Trackers & Reporting Tools

Trackers & Reporting Tools

Simple trackers for engagement, analytics, A/B testing, campaign performance, and ROI.

Meet Your Coach.

Robert M. Coles

Revenue Operations isn’t about software.

It’s about creating an organization where every department contributes to predictable growth.

Throughout my career I’ve worked across Sales Operations, Marketing Operations, CRM Administration, Marketing Automation, HubSpot, Salesforce, Digital Marketing, and Revenue Operations—helping organizations eliminate operational friction and create scalable systems that drive measurable business growth.

This program combines those experiences into one practical implementation roadmap designed to help you become the architect of your company’s revenue engine.

Learn More

What Makes This Program Different?

Traditional RevOps Training Operations Certifications The 28 Day Challenge
❌ Theory-heavy ❌ Expensive ✅ Daily implementation projects
❌ Platform-specific ❌ Long timelines ✅ Cross-functional alignment
❌ Little implementation ❌ Technical without strategy ✅ Strategy and execution
❌ Minimal cross-functional focus ❌ Limited real-world application ✅ Built for real organizations

Frequently Asked Questions

Find answers to common questions below

No. The 28-Day RevOps Challenge is designed for anyone responsible for improving how marketing, sales, customer success, data, technology, and revenue processes work together. That includes RevOps professionals, department leaders, operations teams, executives, consultants, and business owners who want a more connected approach to revenue growth.
Absolutely. Sales Operations and Marketing Operations are both critical parts of a strong Revenue Operations strategy. The challenge can help you look beyond your individual function, understand how your work connects to the full customer lifecycle, identify gaps between teams, and build processes that support shared revenue goals.
No. The challenge is platform-agnostic. You can apply the principles whether your organization uses HubSpot, Salesforce, another CRM, or a combination of tools. While specific features may differ between platforms, the focus is on building better processes, data structures, automation, reporting, and alignment—not teaching you how to click buttons in one particular system.
Yes. You’ll work through the process of determining what your organization actually needs to measure and how to turn those metrics into useful dashboards. The goal is to build reporting that helps teams understand performance, identify problems, make decisions, and track progress across the revenue lifecycle.
Yes. You’ll identify repetitive tasks, unnecessary handoffs, delays, and other friction points that may be good candidates for automation. You’ll also learn how to think strategically about automation so technology improves your process rather than simply automating a broken one.
Yes. Revenue Operations doesn’t stop when a deal closes. The challenge looks at the entire customer lifecycle, including onboarding, retention, expansion, renewals, customer health, and the handoff between sales and post-sale teams. Customer Success is an essential part of building predictable, sustainable revenue.
Yes. You’ll learn how to translate operational data into reporting that leadership can actually use. That includes identifying meaningful revenue metrics, connecting activity to business outcomes, reducing unnecessary reporting noise, and creating clearer views of pipeline, performance, conversion, retention, forecasting, and growth.
Most days are designed to take approximately 20 to 45 minutes. Some exercises—such as mapping processes, auditing data, or building reports—may take longer depending on the complexity of your organization. The program is designed around consistent daily progress rather than trying to rebuild your entire revenue operation at once.
Yes. The challenge includes practical worksheets, frameworks, checklists, and templates to help you turn each lesson into action. These resources can help with areas such as process mapping, lifecycle design, KPI planning, data governance, reporting, automation planning, team alignment, and documenting your RevOps strategy.
By Day 28, you should have a clearer picture of how revenue moves through your organization—and where it gets stuck. You’ll have a stronger foundation for aligning teams, improving processes, cleaning up data, using technology more effectively, and measuring the metrics that matter. From there, RevOps becomes an ongoing cycle of measuring, identifying friction, improving the system, and making revenue growth increasingly predictable.

Predictable Revenue Doesn’t Happen By Accident.

It’s Designed.

Over the next 28 days, you’ll align your teams, improve your processes, optimize your technology, strengthen your data, and build the operational foundation behind sustainable revenue growth.

Choose your preferred format and start building your RevOps engine today.

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