The 28-Day RevOps Challenge
Transform your go-to-market teams from cross-functional chaos into a single, predictable, and relentlessly efficient revenue engine.
Purchase Your Challenge & Build Your Revenue Engine Today
Are you tired of the friction, finger-pointing, and data chaos between your go-to-market teams? This challenge is the definitive, hands-on blueprint for building the unified operating system your business needs. Stop managing broken handoffs and siloed data. In just 30-45 minutes a day, you will systematically install the strategy, processes, and technology that define elite revenue operations and architect a true engine for growth.
What You'll Learn
This is not another high-level theory book. It is a day-by-day implementation guide that will make you a true Revenue Architect, capable of transforming your company from a collection of departments into a single, data-driven machine.
- Week 1 (Strategy): Build your foundation by mapping the entire customer lifecycle, establishing a rigorous data governance framework for a single source of truth, and forging an ironclad SLA between marketing and sales.
- Week 2 (Engineering): Engineer a high-performance engine by building a lightning-fast lead management process, installing a disciplined opportunity management process, and creating powerful automations that kill manual work.
- Week 3 (Analytics): Master your data by building a master GTM strategy dashboard, diagnosing your funnel like an MRI, and transforming your sales forecast from guesswork to science.
- Week 4 (Leadership): Become a strategic leader by launching a win/loss analysis program, building a scientific capacity plan, and proving the undeniable financial ROI of your RevOps function.
Read the First Challenge for Free!
Ready to move from a reactive fire-fighter to a proactive architect of growth? Get Day 1 of The 28-Day RevOps Challenge delivered to your inbox for free. Take the first essential step by defining your RevOps mission statement to gain the executive authority you need to drive change.
Challenge Resources
Every challenge includes a full toolkit of downloadable resources to accelerate your implementation. Gain instant access to our customer journey mapping template, an SLA agreement framework, a GTM dashboard template, and a win/loss analysis questionnaire.
From the Blog
Dive deeper into the world of revenue operations. Our blog features expert advice on system integration, data governance, and the latest trends in building a high-performance GTM strategy.
Why is this challenge different?
Most RevOps content is high-level theory that leaves you wondering, "But what do I actually do on Monday morning?" This challenge is the answer. It is a practical, day-by-day implementation guide that translates complex concepts into concrete, actionable tasks. You won't just learn about RevOps; you will actively build your RevOps function.
This challenge is for the doers—the operations leaders, founders, and GTM executives who are ready to roll up their sleeves. By the end of 28 days, you won't just have a plan; you will have a completely transformed, fully documented revenue engine that you architected yourself, piece by piece.
Ready to stop managing chaos and start architecting growth? Purchase the challenge today.
What to Expect During the Challenge
Each day, you will receive one focused lesson and a single, critical task that builds upon the last. This methodical process will guide you from foundational alignment to a fully operational and scalable revenue engine.
- A daily email with your RevOps lesson and your single, system-building task.
- Hands-on exercises to map your customer journey and create your SLA between marketing and sales in Week 1.
- A guided framework for building your lead management process and core automations in Week 2.
- Step-by-step instructions for building your master GTM dashboard and analyzing your funnel in Week 3.
- Templates for creating a 6-month strategic roadmap and proving your function's ROI in Week 4.
- The authority that comes from mastering a data-driven GTM strategy.
- A completely transformed, efficient, and predictable revenue engine by the end of the challenge.
How to Get the Most Out of the Challenge
This challenge is a team sport. While one person can lead the charge, the greatest transformations happen when you bring leaders from Marketing, Sales, and CS into the process. Use the daily exercises—especially the journey mapping and SLA creation—as catalysts for the crucial cross-functional conversations that are the heart of true revenue operations.
Start architecting your revenue engine by purchasing the challenge now.
About Your Guide
Robert M. Coles is a business strategist and author who believes that sustainable growth isn't about working harder; it's about working smarter, together. He has seen countless talented go-to-market teams fail to reach their potential due to the invisible friction, misalignments, and data chaos that plague most organizations.
He created The 28-Day RevOps Challenge because he knows the problem isn't the people—it's the lack of a unified operating system. He has distilled the core principles of the world's most elite, high-growth companies into a simple, actionable, and achievable daily process. This challenge is his blueprint for empowering leaders to stop managing chaos and start architecting the predictable revenue engines their teams deserve.