The 28-Day Challenge, LLC
Effective Date: August 12, 2026
Last Updated: August 12, 2026
The 28-Day Challenge, LLC (“The 28-Day Challenge,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit the28daychallenge.online, purchase our products, enroll in a challenge, communicate with us, subscribe to our emails, or otherwise interact with The 28-Day Challenge.
1. Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
Contact Information
This may include:
- Name;
- Email address;
- Mailing address;
- Billing address;
- Telephone number; and
- Other contact information you provide.
Purchase and Transaction Information
When you purchase a product or service, we may collect information including:
- Products purchased;
- Order history;
- Transaction amount;
- Delivery information;
- Discount or promotional code usage;
- Billing information; and
- Payment-related information.
Payment card information is generally processed by our payment providers rather than stored directly by us.
Challenge Enrollment Information
If you enroll in one of our 28-Day Challenges or related programs, we may collect information necessary to provide your challenge materials, digital content, email sequence, access credentials, or other program benefits.
Account Information
If account functionality is available, we may collect your login information, account preferences, order history, and other information associated with your account.
Communications
We may collect information that you provide when you:
- Contact customer support;
- Send us an email;
- Submit a contact form;
- Respond to a survey;
- Leave a product review;
- Participate in a promotion; or
- Otherwise communicate with us.
Website and Device Information
When you interact with our website, we or our service providers may automatically collect information including:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Referring website;
- Pages viewed;
- Links clicked;
- Date and time of visits;
- Shopping and checkout activity;
- Approximate geographic location based on IP address; and
- Other usage and analytics information.
We may collect this information using cookies, pixels, tags, analytics technologies, and similar tools.
Please see our Cookies Policy for additional information.
2. How We Use Personal Information
We may use personal information to:
- Process and fulfill purchases;
- Deliver printed, digital, audio, and other products;
- Provide challenge-related content and communications;
- Send transactional emails;
- Provide customer service;
- Manage customer accounts;
- Process payments, refunds, and disputes;
- Prevent fraud and unauthorized transactions;
- Operate, maintain, and improve our website;
- Analyze website and product performance;
- Develop new products, content, and services;
- Personalize customer experiences;
- Communicate with you about products, promotions, and updates;
- Measure and improve our advertising and marketing;
- Maintain the security of our systems;
- Enforce our Terms & Conditions;
- Meet accounting, tax, and recordkeeping obligations; and
- Comply with applicable laws and lawful requests.
3. Email Communications
When you purchase or enroll in certain products, we may send you transactional or program-related communications necessary to provide the product or service you requested.
If you separately receive promotional or marketing emails, you may unsubscribe using the unsubscribe link included in those messages.
Unsubscribing from promotional marketing does not necessarily prevent us from sending transactional communications concerning purchases, accounts, challenge participation, customer-service matters, security issues, or other non-promotional matters.
Federal CAN-SPAM requirements include accurate sender information, non-deceptive subject lines, a valid physical address, and a method for recipients to opt out of future commercial emails.
4. How We Disclose Personal Information
We may disclose personal information to service providers and other parties when reasonably necessary to operate our business.
These may include:
- Ecommerce and website hosting providers;
- Payment processors;
- Shipping and fulfillment providers;
- Email service providers;
- Digital-content delivery providers;
- Analytics providers;
- Advertising and marketing providers;
- Customer-service platforms;
- Fraud-prevention and security providers;
- Professional advisors such as attorneys and accountants; and
- Other vendors that perform services on our behalf.
We may also disclose information when reasonably necessary to:
- Comply with applicable law;
- Respond to subpoenas, court orders, warrants, or other lawful requests;
- Protect our rights, property, or safety;
- Protect our customers or others;
- Investigate fraud or illegal activity;
- Enforce agreements; or
- Complete a merger, acquisition, financing, restructuring, asset sale, or similar business transaction.
5. Shopify
Our online store is powered by Shopify.
Shopify processes certain information necessary to provide ecommerce, checkout, security, payment, analytics, and related services. Shopify maintains its own privacy practices regarding information it processes through its platform.
6. Cookies and Tracking Technologies
We use cookies and similar technologies as described in our Cookies Policy.
Depending on applicable law and your location, you may have the ability to manage certain advertising, analytics, data-sharing, or tracking activities through our website privacy controls.
7. Your Privacy Rights
Depending on where you live and applicable law, you may have rights regarding your personal information. These rights may include the ability to:
- Request access to personal information we maintain about you;
- Request correction of inaccurate personal information;
- Request deletion of certain personal information;
- Obtain a portable copy of certain information;
- Opt out of certain targeted advertising;
- Opt out of certain sales or sharing of personal information where legally defined;
- Withdraw consent where processing is based on consent; and
- Appeal certain decisions concerning a privacy request.
These rights are not absolute and may be subject to exceptions or eligibility requirements under applicable law.
Tennessee’s Information Protection Act gives covered Tennessee consumers privacy rights and imposes transparency requirements on businesses that fall within the law’s scope.
To submit a privacy request, contact:
support@the28daychallenge.online
We may need to verify your identity before fulfilling certain requests.
Where permitted by law, you may also use an authorized agent to make a request on your behalf. We may require verification of the agent’s authority.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing products and services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing fraud, and meeting legal, tax, accounting, and regulatory obligations.
Different categories of information may be retained for different periods.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no internet transmission, electronic storage system, or security measure can guarantee absolute security. You should use appropriate precautions when transmitting information online and protect any passwords or account credentials associated with our services.
10. Children’s Privacy
Our website and products are not directed primarily to children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate authorization.
If you believe a child has provided personal information to us improperly, please contact us at support@the28daychallenge.online.
11. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security, content, or practices of third-party websites or services. We encourage you to review their privacy policies before providing information to them.
12. International Visitors
If you access our services from outside the United States, your information may be processed or stored in the United States or other jurisdictions in which our service providers operate.
Where applicable, we take reasonable measures to address legal requirements governing international transfers and processing.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Material changes may be communicated through our website or other appropriate means. The date at the top of this Policy indicates when it was most recently updated.
Your continued use of our website after an updated Privacy Policy becomes effective is subject to the updated Policy to the extent permitted by law.
14. Contact Us
For questions, concerns, or privacy requests, contact:
The 28-Day Challenge, LLC
4713 Holly Springs Rd
Nashville, TN 37221
Phone: 615-945-4008
Email: support@the28daychallenge.online