MARKETING & GROWTH CHALLENGES

Build Better Marketing. Create Sustainable Growth.

Practical 28-day challenges designed to help you strengthen your marketing, reach the right people, build better systems, and turn more attention into measurable business growth.

Marketing doesn’t have to mean chasing every new platform, tactic, or trend that comes along. The Marketing & Growth Challenges help you focus on the strategies, systems, and channels that can make the biggest difference for your business. Whether you’re building your marketing foundation, improving an existing program, or developing expertise in a specific channel, each challenge gives you 28 days of focused, practical action. Choose the area where you need the most momentum today—or combine multiple challenges to build a more complete growth engine over time.

Available in Print, Digital, and Audio

10-15 Minute Daily Commitment

Expand Your Business Skillsets

Free Resources and Tools to Help You Complete Your Challenge

The 28-Day Marketing Challange

The 28 Day Marketing Challenge helps you step away from random marketing activities and start building a more intentional approach to growth. Over 28 days, you’ll work through the fundamentals of understanding your audience, developing your message, choosing the right channels, creating campaigns, and measuring what actually works. The goal isn’t simply to do more marketing—it’s to make the marketing you’re already doing more focused and effective. By the end of the challenge, you’ll have a stronger foundation for attracting customers and growing your business with purpose.

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The 28-Day Marketing Operations Challenge

The 28 Day Marketing Operations Challenge focuses on the systems, processes, technology, and data that keep modern marketing running behind the scenes. You’ll explore how campaigns move from idea to execution, how marketing technology should work together, how data supports better decisions, and where inefficient processes may be slowing your team down. Along the way, you’ll develop practical ways to organize workflows, improve reporting, and create greater consistency across your marketing efforts. By Day 28, you’ll have the foundation for a marketing operation that is easier to manage, measure, and scale.

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The 28-Day Affiliate Marketing Challenge

The 28 Day Affiliate Marketing Challenge shows you how to turn partnerships, recommendations, and existing audiences into a scalable marketing channel. You’ll work through the fundamentals of developing an affiliate program, identifying potential partners, creating compelling offers, providing affiliates with the resources they need, and tracking performance. The challenge also helps you think beyond simply recruiting affiliates by focusing on building relationships that create value for everyone involved. By the end of 28 days, you’ll have a practical framework for launching or improving an affiliate program designed for sustainable growth.

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The 28-Day Email Marketing Challenge

The 28 Day Email Marketing Challenge helps you transform your email list from a collection of contacts into a valuable marketing channel. You’ll explore list building, segmentation, campaign strategy, automation, subject lines, email content, calls to action, testing, and performance measurement. Rather than relying on constant promotions, you’ll learn how to create emails that provide value, build relationships, and move subscribers toward meaningful action. By Day 28, you’ll have a stronger email strategy and a repeatable system for communicating with your audience consistently.

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The 28-Day Search Engine Marketing Challenge

The 28 Day Search Engine Marketing Challenge helps you understand how to use paid search to reach people who are actively looking for the products, services, or solutions you provide. You’ll work through campaign structure, keyword selection, search intent, ad messaging, landing pages, bidding, budgets, conversion tracking, and optimization. The challenge emphasizes making smarter advertising decisions instead of simply spending more money to generate traffic. By Day 28, you’ll have a clearer framework for building, evaluating, and improving paid search campaigns that are focused on measurable business results.

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The 28-Day Search Engine Optimization Challenge

The 28 Day Search Engine Optimization Challenge helps you build a stronger foundation for earning visibility when potential customers search online. You’ll explore keyword research, search intent, on-page optimization, content strategy, technical SEO, internal linking, authority building, and performance measurement. Instead of treating SEO as a collection of tricks for search engines, you’ll learn how to create a website and content experience that genuinely answers what your audience is searching for. Over 28 days, you’ll build an SEO framework designed to keep generating value long after the challenge is finished.

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The 28-Day Content Marketing Challenge

The 28 Day Content Marketing Challenge helps you move from simply creating content to building a strategy around what you publish and why. You’ll learn how to identify the questions and problems your audience cares about, develop useful content ideas, choose the right formats, build an editorial plan, distribute your work, and repurpose strong ideas across multiple channels. You’ll also explore how content can support SEO, social media, email marketing, lead generation, and the customer journey. By the end of the challenge, you’ll have a repeatable system for creating content that supports real marketing and business objectives.

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The 28-Day Social Media Challenge

The 28 Day Social Media Challenge helps you build a social presence with more strategy behind every post. You’ll work through audience development, platform selection, content pillars, posting strategy, engagement, community building, social listening, measurement, and optimization. Instead of focusing on likes and follower counts alone, you’ll learn how social media can support awareness, relationships, traffic, leads, and broader business goals. By Day 28, you’ll have a practical social media system that makes it easier to know what to post, where to post it, and what you’re trying to accomplish.

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The 28-Day Public Relations Challenge

The 28 Day Public Relations Challenge helps you become more intentional about how your business, brand, or organization earns attention and builds credibility. You’ll explore positioning, storytelling, media outreach, press releases, journalist relationships, thought leadership, community opportunities, and strategies for earning meaningful exposure. You’ll also learn how PR can work alongside your content, social media, and broader marketing efforts rather than operating as a completely separate activity. By the end of 28 days, you’ll have a practical framework for identifying stories worth telling and getting those stories in front of the right audiences.

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The 28-Day Podcast Challenge

The 28 Day Podcast Challenge takes you from podcast idea to a repeatable system for creating and growing a show. You’ll work through positioning, audience development, show format, episode planning, recording, production, distribution, promotion, and performance measurement. Whether you’re starting a new podcast or trying to bring more structure to an existing one, the challenge focuses on building something you can realistically sustain beyond the first few episodes. By Day 28, you’ll have a clearer podcast strategy, a stronger production workflow, and a plan for turning each episode into an ongoing marketing asset.