Build a Smarter, More Connected Business.
Practical 28-day challenges designed to help you strengthen your data, use technology more effectively, embrace AI, automate smarter, and build systems that can scale with your business.
The 28 Day Master Data Management Challenge helps you create a stronger foundation for the information your business depends on every day. You’ll explore data quality, governance, ownership, standards, duplicate management, consistency, documentation, and the processes needed to keep critical business data accurate and trustworthy. Instead of allowing disconnected systems and inconsistent records to create confusion, you’ll develop a more intentional approach to managing data across your organization. By Day 28, you’ll have a practical framework for creating cleaner, more reliable data that supports better technology, reporting, automation, and decision-making.
The 28 Day Artificial Intelligence Challenge helps you move beyond experimenting with AI and start putting it to practical use in your everyday work. You’ll explore prompting, research, content creation, analysis, automation, productivity, decision support, workflow design, and opportunities to integrate AI into existing business processes. The challenge focuses on identifying where AI can create meaningful efficiency and value rather than adopting technology simply because it’s new. By Day 28, you’ll have a practical AI toolkit and a clearer strategy for using artificial intelligence to save time, improve work, and expand what you and your team can accomplish.
The 28 Day Marketing Operations Challenge helps you strengthen the technology, data, workflows, and processes that power your marketing organization. You’ll examine your marketing technology stack, campaign processes, automation, lead management, reporting, data flow, integrations, and the systems connecting marketing activity to measurable business results. Along the way, you’ll identify unnecessary complexity and opportunities to make your marketing operation more efficient and scalable. By Day 28, you’ll have a stronger operational framework for managing the technology and processes behind modern marketing.
The 28 Day Operations Challenge helps you build better systems for how work moves through your organization. You’ll work through process mapping, documentation, workflows, responsibilities, bottlenecks, automation, quality control, and opportunities to eliminate repetitive or inefficient work. You’ll also explore where technology can simplify processes without adding unnecessary complexity to your business. By Day 28, you’ll have a stronger operational foundation designed to help your team work more consistently, efficiently, and effectively as the organization grows.
The 28 Day RevOps Challenge helps you connect the technology, data, processes, and teams responsible for generating and retaining revenue. You’ll examine how information moves between marketing, sales, and customer success while identifying disconnected systems, inefficient handoffs, inconsistent data, and gaps in reporting or automation. The challenge helps you think about your revenue technology as an interconnected ecosystem rather than a collection of individual tools. By Day 28, you’ll have a clearer framework for building a more aligned, data-driven, and scalable revenue operation.
The 28 Day HubSpot Onboarding Challenge helps you turn HubSpot into an organized foundation for managing your customer data, processes, and relationships. Over 28 days, you’ll work through contacts, companies, properties, lifecycle stages, pipelines, forms, automation, reporting, and the essential configuration needed to create a useful CRM environment. You’ll focus on structuring HubSpot around how your organization actually works while establishing cleaner data and more consistent processes from the beginning. By the end of the challenge, you’ll have a more organized HubSpot portal that’s ready to support automation, reporting, customer management, and future growth.